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Sara Quin of Canadian pop duo Tegan and Sara says she derives “0% pleasure” from the Google Doc containing the band’s social media calendar: “Myspace or Facebook posts used to be an add-on but now it feels like making music is about making assets for social media.” There are plenty of formats where you can promote your music and story without having to do the daily grind on socials. Social Media is an effective way to market your band / artist , but everybody is shouting and nobody is listening – we help you get your message heard Your best social media strategy is to entertain your fans throughout the redirected here year rather than just drop an album and disappear into the studio for 12 months. Create a strategy to make your fans anticipate your every release — music, videos, merch, and more — and attract new fans in the process. Read the post.